It isn’t often that I sing the praises of a commercial. But I have to admit that the first time I saw this ad, I was impressed.
For me it isn’t about the commercial’s theme – the indirect selling of an automobile – but the beautiful way the underlying story of a dad and his young daughter who is going off for the first day of school is told. From top to bottom it is a quality piece of work. The actors – the father and the young girl – provide outstandingly honest and subtle performances. The director did a marvelous job with the actors as well as finding a way to tell the story overall. And the photography is very pleasing to the eye – kudos to the DP and his or her crew!
I tried to find credits for the commercial online, but I wasn’t savvy enough to find them. If you know any of their names, please leave a comment and let me know. They deserve to be called out for a job well done.
Update: Check out the comments! mojo shared that the song featured on the ad – “Keep Me In Mind” - is by Tashaki Miyaki. Tom W knows the actor playing the dad – Marcus Nelson. Trudi tells us that the ad agency responsible for the ad is Carmichael Lynch and that the young actress’s name is Daisy.